Search Engine Optimisation

Search engine optimisation (or SEO) is the practice of improving your website’s presence in search engines such as Google. Over time, traffic generated from these search engines will grow resulting in more website visitors.

SEO generally encompasses these main areas of optimisation:

Best Practices
This involves a long list of improvements including reducing page load speed, ensuring mobile responsiveness, using the right content structures.

User Experience
By improving the user’s experience, this will improve the number of returning visitors and prevent loss of existing visitors. This involves things such as using ensuring big enough font sizes for readability and ensuring touch targets aren’t easily missed when clicking buttons.

Website Authority
Over time the reputation of your website grow. Indicators such as reputable back links (other websites linking to your website as a source) and your website age will influence this.

Content Relevancy
By using the words people use in search engines in your content, these search engines will make the connection that your website is relevant to these searches. The more times your website can be relevant, the more traffic you will get from search engines displaying your website as a result.

It depends. Typically, you will see some movement within the first couple months – but achieving the front page could take anywhere between a couple days to many years. The biggest factor on time is competition. The more businesses you are competing with to get on the first page, the harder it is. If you tried ranking on the front page for “sports shoes”, you will be competing with the likes of Nike, Adidas, Skechers and Asics, where marketing budgets are extremely high and large amounts of time have already been invested to ensure their website ranks well. It goes without saying that the fewer (and smaller) competitors you have for the service you provide, the easier it is to get in the first page of results.

Get in contact with us! We take time to understand your business goals and analyse your website for areas of opportunity or improvement, and provide packages to best get your website moving in the right direction.